Your customers are intimately familiar with their company's most recent results -- are you?
Whether your customers are large or small, publicly traded or privately held, their financials clearly signal where you can help them improve performance.
Led by acclaimed speaker and CFO Jim Melillo, you’ll gain a buyer’s perspective on how to sell your solution's ability to improve customer business performance.
Join us October 5, 2010, at 8:30 a.m. Pacific Time (11:30 Eastern) for a workshop that blends award-winning Know It Now online learning courses Customer Insight and Financial Statement Analysis.
What You Gain
By learning to read the story behind your customer's numbers, this non-technical workshop shares actionable, repeatable skills to:
- increase opportunities in your pipeline
- sustain and nurture executive relationships
- keep current on your customer's performance
- strengthen your financial acumen
- avoid areas where you should not invest your time
Personalize the Experience
Curious to learn the financial story behind your own accounts? Forward the name of one of your publicly traded accounts and we’ll bring their story to life for you!
Agenda
This workshop pairs award-winning Know It Now online learning with a live, executive-led online session delivered by acclaimed speaker Jim Melillo.
Online preparatory coursework (1 hour)
Live Executive-led Workshop (1 hour)
- Story behind the numbers
4 income statement focal points
Balance sheet do's and don't's
Insider extras - the hidden jewels
- From trends to opportunity
Using industry insights
Avoid low return on time areas
- It's all about you
Seeing your accounts through an executive’s eyes
Questions
Who Should Attend
Sales Management, Account Managers, Field Sales Personnel, Sales Engineers, Marketing Teams, Business Development Managers