Your customers are intimately familiar with their company's most recent results -- are you?
For customers large or small, publicly traded or privately held, their financials clearly signal where you can help them improve performance.
Join us June 29, 2010, at 8:30 a.m. Pacific Time for a workshop that blends award-winning Know It Now online learning courses Customer Insight and Financial Statement Analysis followed by a one-hour virtual session delivered by Jim Melillo, president of Executive Conversation.
What You Gain
By learning to read the story behind your customer's numbers, this non-technical workshop shares actionable, repeatable skills to:
- increase opportunities in your pipeline
- sustain and nurture executive relationships
- keep current on your customer's performance
- strengthen your financial acumen
- avoid areas where you should not invest your time
Led by Executive Conversation President Jim Melillo, who offers 25 years of CFO and C-level experience, you'll gain a buyer's perspective on how to sell your solution's ability to improve customer business performance.
Agenda
This workshop pairs award-winning Know It Now online learning with a live, executive-led online session delivered by acclaimed speaker Jim Melillo.
Online coursework (2 hours)
- Customer Insight course
- Financial Statement Analysis course
Live Executive-led Workshop (1 hour)
- Story behind the numbers
4 income statement focal points
Balance sheet do's and don't's
Insider extras - the hidden jewels
- From trends to opportunity
Using industry insights
Avoid low return on time areas
- Output: Target customer engagement plan
Who Should Attend
- Sales Management
- Account Managers
- Field Sales Personnel
- Sales Engineers
- Account Teams
- Marketing Teams
- Business Development Managers