The Random Thought Generator (RTG)

Creating a trusting customer relationship is at the core of every B2B or B2C salesperson's role. Sales is a company's face to the customer. Whether talking on the telephone or in person, the salesperson's goal is to make a connection with the customer. Through that interaction, the prospect and/or customer develops the trust that results in a buy decision. 

Salespeople are generally expected to generate their own leads in addition to those generated by marketing. Their ability to do so is the difference between success and dashed expectations. A salesperson who has confidence that their lead generation approach creates trust will be motivated to repeat the approach. 

What is the best way for salespeople to generate new leads while fostering a trusting customer/sales relationship? 

Please click on the link below to participate in ELA's six question Business Development Survey: Generating Leads and Building Trust. Share what you think is the role of a salesperson in arranging the initial customer meeting. Offer your ideas for approaches that lay the foundation for a trusting relationship. By sharing, you will receive a summary report of the results including a list of ideas to improve lead generation performance in your sales organization or territory.

Please click here to take the short (only 6 questions!) ELA Consulting Group Lead Generation Survey!